Quantitative Specialists™

Our interest in web analytics stems from the intersection of technology startups and belief in quantitative methods to drive strategy. We specialize in the use of free tools (such as Google's suite) to analyze, interpret and inform the strategy of tech startups which are not yet at the point of hiring a full time web analyst. Projects often include:

• Advising selection of web analytics product or system
• System implementation and configuration (setup goals, funnels, Javascript tags, etc)
• A/B testing
• Interpretation of results and feedback to product strategy, marketing campaigns, and strategic direction

Tools Used Include:

• Google Analytics, Trends, and Website Optimizer
• Web server logfiles and logfile analysis software (Analog, Webalizer, AWStats)

Web Analytics for Startups Resources:

• Analytics for startups: What should I track?
• Ultra Light Web Analytics
• Web Analytics for Startups by Marshall Sponder & Leticia E. Colon